Mother

MOTHER WAS FOUNDED IN 2010 BY LELA BECKER AND TIM KAEDING. WITH EXTENSIVE DENIM BACKGROUNDS, THEY WERE DETERMINED TO DO IT ALL DIFFERENTLY.

WHO WE ARE Famous for its irreverent disposition, model cult following, and super-soft fabrics, the boutique, made-in-L.A. brand is unique for its genius in keeping an indie spirit, while still offering fits and washes that appeal to a wide range of people. Guided by spontaneity, MOTHER has grown into a lifestyle brand with 4 yearly collections expanding across denim, sportswear, outerwear, and accessories. The brand evokes the memories and experiences of growing up in California in the 70s – what you were wearing, what you were doing, and who you were getting in trouble with. It reflects the freedom to be unfiltered, brazen, and above all amusing.

WHAT’S WITH THE NAME? The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present; a juxtaposition of hard and soft.

BEDTIME STORIES Storytellers at heart, it’s all in the details at MOTHER. From the inspiration behind each season, to our own language, there is personality to be found in unexpected places. They don’t take themselves too seriously - and neither should you.